Insignia is pleased to unveil our new logo, along with our brand refresh and new website! While our previous logo served us well for 12 years, we felt it was past time for an updated look that better represents who we are in the industry—professional, established experts in environment compliance for energy and utilities. We wanted our mark of excellence to be just that, and we feel our new logo and colors reflect the energy and expertise we bring to our clients every day. This past year, the time we would have usually devoted to traveling to events and visiting clients was instead spent revamping our look, and we are pleased with the results!
Our previous logo was appropriate for us as a start-up company, but we have grown to be so much more than that. You will see that in our new logo, which has a strong presence, much like we do in the industry. The new refined logo reflects the sharpness of our staff members and their innovative solutions. You will also see the lines that flow through it, representing the pipelines and power lines of the industry we serve. Alternatively, you may recognize those lines as topographic lines, symbolizing the earth and our commitment to the environment.
While we retained an element of our signature bronze in our new color palette, we made a dramatic shift to blues and grays, representing water and earth in our field of environmental science. The blues and grays also reflect our establishment in the industry for over 16 years. Keen observers may even note the subtle nod to the San Jose Sharks…
While making these branding changes, we thought it was the perfect opportunity to create a website that reflected who we are—sophisticated and respected. We chose a modern, yet timeless design that showcases our capabilities in a more visually impactful way. Please explore the rest of our website and familiarize yourself with its new features!
We hope you are as excited as we are to embrace our fresh look. We are proud to be able to share it with you on our updated communications, marketing materials, gear, and more in the years to come!